Your brand is one of your most important assets. Our professional brand researches will assist you to be the best in your sector – to create a value, a loyality and record a growth.
One of the most valuable intangible assets of each firm is its brand. In this respect, the proper management of a brand value is the most essential task of the marketing.
The main challenge for businesses is to create desirable thoughts, feelings and knowledge by ensuring a positive experience of customers with products, service and marketing programmes.
About the research
Brand Equity Research offered by Bimpact is the most comprehensive and detailed branding research in the existing market. Encompassing all the aspects of the brand equity, this research is designed both for determining the most important brand measures and provide customer insights. In addition to its general structure and measures, the research is prepared privately for each client, depending on the specifications of the sector and market and needs and demands of client. The research design gives an opportunity to receive precise measurements and results, benchmarking with competitors and market, to apply advanced statistical methods, as well as to conduct marketing and business analysis.
The content and main benefits of the research
Brand equity can be measured from different perspectives. One of the most widely known approaches is the measurement of the brand from customer (both individual and business) perspective. According to this approach, the power of a brand is what customers see, read, hear, learn, think and feel about the said brand.
Brand equity research includes the following brand components and brand measures.
- Brand awareness
- Brand preference and choice factors
- Brand perception
- Brand image
- Brand associations
- Customer satisfaction
- Brand positioning
- Value proposition
- Brand value
- Brand performance and similar branding measurements.